Grocery shopping app - assessment

Create shopping lists and scan items for purchase at store

The Challenge:

Review a well-performing UK grocery shopping app to find areas of improvement in user experience.

The Process Part 1

Understand The Purpose:

Met with client and development team to document pain points and desires for a future app enhancement. In this case the client wanted us to make the app “more like an Apple app” and find any pitfalls in the experience.

Demo:

Received a live demo of the app features and asked clarifying questions since the app can only be used in the UK. Downloaded a version on an Android device for limiting testing purposes. Received Zeplin screenshots of app to assess.

Assessment:

Conducted self assessment of app by walking through as a potential user and noted any disturbances, pain points, or positive interactions with the process.

The Process part 2

Assessment Documentation:

Collected app screenshots and created assessment deck to read-out to client. Included evaluation notes for each section of the application in consumable chunks with Google Slides.

Prioritization:

Provided list of high to low priority opportunities that will be used in statement of work.

Delivery:

Delivered backlog of app enhancements to create business opportunity with client as well as a concept mockup of the homepage.